The principle of simple design is one of the basic principles of all visual communication design, and it is also one of the basic principles and requirements for the design of passenger information identification system. Simple refers m ...
The principle of simple design is one of the basic principles of all visual communication design, and it is also one of the basic principles and requirements for the design of passenger information identification system. Simple refers mainly to simple and easy reading. This is the passenger can accept in the shortest time within the station. And understand the guarantee of identification information.
Generally speaking, passengers have a distinctive feature when reading identification information. They are reading while moving. In this way, they can effectively ensure the orderly, rapid and continuous flow and evacuation of passengers outside and inside the station. The visual principle indicates that the movement In the state, people's eyesight will be appropriately reduced. Under the crowded and sporty behavior of passengers, if passengers need to pause or stop for a long time due to poor readability of the identification information, it will cause unnecessary crowding of people. This affects The information identifies effective and rapid personnel evacuation functions.
The principle of simplicity of the information identification system requires that the text and graphics used for the information carrier must be simple and direct. In order to speed up the speed of passengers' reading comprehension, the logo should adopt simple and well-known standard terms, and as much as possible eliminate some optional items. The text and graphics should be quite simple and easy to understand and accept. It should also ensure that this understanding and acceptance can be applied to passengers of various levels.
The simple principle of the information identification system also requires that the text and graphics used to reflect the information must be correct and clear. On the one hand, the information the logo text and graphics convey to passengers must be in line with the actual situation, and the correctness must be ensured. Wrong information will have serious consequences. On the other hand, logo text and graphics should express quite precise information. Use ambiguous text and graphics.